For small and medium size businesses, advertising and marketing is an expense that most can’t budget. The majority of the time is costly and ineffective unless you know what you’re doing. There are ways to bring the cost down and do it all from the comfort of home or office. For small and medium size businesses online, you need to understand how SEO and Online Marketing works. Although SEO is important and it is worth it, these results take time to deliver. But in the Online Business world, we want results and we want them now.
Previously, Facebook had Campaigns and Ads. You set your budget in the campaign, then created ads within it. It worked, but it wasn’t very effective. With the new set up, you can create Ad Sets. These are what the previous campaigns were. You can set your start / end dates, budget, and pause all ads within the set. Usually after starting a campaign, we look at what sets are performing and which aren’t, then pause/stop the ads that we don’t want to spend further money on.
In the past months, Facebook introduced the Call To Action buttons that are available for all types of feeds. These buttons help by saving the few characters you use to write “Buy Now” and help you create the specific Call to Action that you want to show to your possible customers.
This section will help you target your customers more accurately instead of wasting money on impressions for people that aren’t interested in your products or services.
After making the configuration of your ads and tracking that you have traffic, you need to be able to see if they’re coming from your ads or elsewhere. That’s why you need to instal an analytics or reporting system. There are several ways to achieve that here are some examples available: