FACEBOOK MARKETING
In all the social media Facebook is the most important consumer discovery platform available. In terms of social outreach and members, Facebook outranks Instagram and Pinterest.
By utilizing this powerful social media tool, you have the opportunity to grow your brand’s number of followers, publish regular posts, craft share-worthy content, and increase the engagement (likes and comments) associated across your brand’s accounts.
INSTAGRAM MARKETING
If you would like your business to interact with younger demographics, you will need to utilize Instagram. Though Facebook is a powerful social marketing tool, Instagram engages with 1 billion people a day — most of them under 35 years old.
In order to create a strong brand, it is important to build a social presence on the major social media platforms. With your social media manager, you both can collectively build a social media strategy that can promote your brand, as well as its products. Aside from general promotion benefits, a formal posting strategy can increase your follower base, improve the quality of your content, and increase social engagement (likes and comments).
LINKED-IN MARKETING
LinkedIn is a “B2B gold mine.” If your service focuses on benefiting other businesses, chances are, you will need LinkedIn.
Business to Business (B2B) social network marketing requires unique strategies in order to grow brand awareness. Though the LinkedIn platform can be used to locate qualified professionals to add to your team, it can also be a valuable mechanism to promote social education surrounding your business’s industry. With a well-organized and managed LinkedIn profile, your social media manager can improve how your business networks with senior-level influencers and users seeking information.
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