How to redesign your website

The purpose of renewing the web page, in addition to improve the aesthetic or refreshing the image of the company or brand on the Internet, should focus on optimizing its functionality and improving the web positioning.

Like any type of improvement, the redesign of your website must have a planning, whose goal is to meet the expectations of the user, provide a good experience and convert by capturing a lead, contact or complete a sale. Whoever visits your site will mainly seek to resolve all their doubts with interesting and entertaining information that can be accessed quickly and through a simple navigation. To achieve all this Psy marketing agency has created the following guide to succesfully re-design your website:

Because more and more users are accessing the Internet through smartphones and tablets, since 2015 the Google algorithm favors responsive websites in mobile searches.

Google recommends a responsive website over one that has a desktop version and a mobile version, arguing that it is easier for their bots to index content with a single URL, in addition to the obvious advantage of having greater visibility in view of the fact that 60% or more of searches today are made through a mobile device.

You should make sure you are using a content management system or CMS, and the CMS should be appropriate to the type of site, the size of the company and the budget of the project. Here some of the most popular and its features:

    Drupal- works very well for very large sites and with traffic.

    Joomla- Easily supports eCommerce and multimedia content.

    WordPress- It is very versatile, ideal for corporate sites, ecommerce, blogs or a combination.

    Magento – Excellent for large ecommerce sites with big traffic and sales.

    Blogger- Ideal for personal blogs, easy to use and free.

Is important to take advantage of the website redesign to include a blog in it. Here is why:

    – With a blog you can implement content marketing actions.

    – It will improve your SEO if you link your content to your social media profiles.

    – Help your company or yourself to form an image of authority in your area.

    – Promotes the creation of a community of potential customers.

    – It allows you to make constant updates, which is very valuable to improve the ranking of Google.

You must know your target audience very well, what their needs are and what they expect to find on your website. Investigate the keywords that could be used to locate you and work to position them.

Another important characteristic should be that the user finds a fast and intuitive loading site, that is, that he or she understands immediately how to navigate and where to click to load the information.

Calls to action or CTA, refer to direct messages to the user in which is indicated what is expected to do next. CTAs improves the interaction of visitors to the site. These can be invitations to leave a message on the contact page, to make a phone call, communicate via online chat, follow the blog, subscribe to the email list to receive a newsletter or download some free content. Many of these actions are aimed at converting the user to later perform marketing actions.

As we mentioned at the beginning, the fact of renewing the website should pursue a better ranking on the search engines. Make an analysis of the failures in SEO of your previous site and do not forget to include the basics in the redesign:

    – Friendly URL for the user

    – Clear Permalinks for sub-pages

    – H1 H2 titles with keywords

    – Titles and meta descriptions optimized

    – Images with Alt text information

    – Perform SEO actions off page to earn links from sites with good authority

At the end the content is king, an excellent design will never success if the content is poor. After the first visual impression that the user of the site has, the information that is found and the way it is presented, will determine its permanence, interaction, trust and conversion.

A redesign website is an excellent opportunity to renew itself in every way. A visually pleasing site, optimized for search engines and offering a pleasant browsing experience to the user will help you increase your numbers in terms of visits, conversions and obtain a better positioning.

Psynapsis.net is a Software & Digital Marketing Agency that provides a wide range of services for all size of companies, for more information give us a call now to (808) 728-8464 or click here to contact us