Website design and development: 5 tactics to prepare your website for 2019

Website design and development: 5 tactics to prepare your website for 2019

With the Holidays approaching this is the best time to start thinking how to prepare your website and marketing tactics for the next year, Psynapsis.net Software and Digital Marketing Agency has prepared the following article to help you start with this process and get ready for 2019.

1- Adjust your homepage.
Your website’s homepage is the first impression you make on your customers so you only have a few seconds to make a good one.

Your homepage should accomplish the following goals:

– Communicate your brand’s positioning
– Look modern, neat and professional
– Show your location, phone number, a quick contact form and a chat if possible.
– Provide calls-to-action to help your customers find what they need.

2- Review your website’s security
If your customers are making transactions in your website then is important to provide them with an SSL and security to protect their data. There are some easy ways to reduce vulnerabilities in your website to make your customer’s data safer, Psynapsis.net Software and Digital Marketing Agency recommends to review your web security checklist; keeping your plugins, software, libraries up to date, create backups, adjust permissions and invest in a DDoS mitigation service, for more a free consultation contact us.

3- Content audit and Traffic Analysis
A content audit can help you see trends in what’s working best in your content, and what isn’t getting the kind of results you’d hoped for. That knowledge allows you to shape a stronger content strategy for the following year.

A content audit will help you find opportunities to update old posts and improve them, as well as re-work content you have into new formats like Instagram. At the end you’ll reach new audiences and get more from the work you’ve already done.

Google Analytics and Traffic Analysis are the best tool for examining your website traffic. It is very important to understand how your visitors and qualified leads find your business. To know if your leads are coming from organic search, paid search, Instagram or Facebook tells you a lot about how your online marketing efforts are working and will help you to adjust your next year’s budget.

Psynapsis.net Software and Digital Marketing Agency suggests to create the habit of comparing your traffic from month to month and year to year. Assess your current campaigns and develop a plan to target sources that bring the most return. You may find you need to re-work your online marketing strategy or make some changes to your website design. That extra work is worth it if it means your website will do a better job of bringing prospects your way and converting them to sales.

4- Fix any checkout process issues.
After adjusting all your design, content and marketing efforts the next step is to meet your sales goals, your checkout process should work flawless and let your users complete the transaction with no problem.

Anything that stops the sale from happening is bad for business. Figure out what roadblocks are in your customer’s pathway and remove them.

5- Improve your calls-to-action (CTAs).
Every page of your website should be designed with a specific goal to accomplish, some will be to generate leads by capturing data from the user, another will be to give information of a product or service and finally to process and complete a sale.

The CTAs you include on each page have an important job to do, to make sure your CTAs are performing correctly you must review your analytics and see how often the people who visit your pages are taking the action you most want them to, count the leads in your database and also investigate which CTAs are performing more. Only when you have this information available you can try different variations on your CTAs, create visual designs, different wording, and different locations on the page. Try out different CTAs on different pages to see if some work better when paired with specific content.

The more information you have from your website’s operation, the more you can refine your CTAs so that your customers are more likely to follow the process you want them to follow.

Psynapsis.net is a Software & Digital Marketing Agency that provides a wide range of services for all size of companies, for more information click here to contact us